Free Thought is a brand that encourages individual thinking. It is primarily a skate brand that was founded on the principles of skating and the skateboard culture. One of its most attractive qualities is that skating is something anyone can join and there are no winners or losers, you simply skate. This open and welcoming philosophy is the inspiration for Free Thought. Everyone is welcome to try and think as they want without limitation. That is the goal of this brand, to get people to form their individual characters and be confident about their differences and willing to share them with the world.
The brand started with sketches of the words. They were meant to be flowing, smooth, inviting, fun and happy. By using rounded letter forms and a free flowing motion this brand achieved its welcoming nature. After creating the logotype for Free Thought, it was applied to different products in different ways in order to further the brands identity.